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How to know if your business idea is a winner

If you have an idea or it's already out in the market, this event is for you. 

Most start-ups invest scarce resources in ideas which have not been tested on the target market, let alone co-created with users. By understanding what implicit core needs your product/service addresses, you will secure competitive advantage in the market and learn a toolset to keep up with ever-changing user preferences.


We're hosting the epic Tarra van Amerongen, digital disruption and strategic design specialist. Tarra uses design thinking and experimentation principles to create new concepts for corporates in Australia. Her background includes product development, management consulting for digital transformation projects, IT strategy and design capability rollout.

In this hands-on workshop, Tarra will guide you through the steps you'll need, to know if your startup or business idea is a winner or a complete flop.

Make sure to come with an idea!

If you want to build a business which is customer-centric. Be prepared. The evening is going to be packed with amazing insights. We are going to cover user needs analysis and user testing. Both the theory and practical, low cost methods to understand whether there is market appetite for your idea.

Earlier Event: 26 April
Fireside chat with Natasha Prasad