You know, I find it interesting that so many entrepreneurs feel like hiding under the table when I start a conversation about sales skills. And when they consider why this resistance, they realise that it’s mainly because they don’t like to ‘be sold to’.

Young entrepreneurs are constantly being told to ‘fake it until you make it’. I feel for you – and all young game changers and entrepreneurs – being hammered by this message from all sides. And, because you listen to what the seven-figure-turnover business owner and multimillion dollar dude tells you, you fall into the trap. And then, all too often, you hit a downward spiral.

When you create a new product or a service, there’s an important aspect that you’ll want to consider. It’s the experience your client will go through when using your product or service. In other words, the primary intention is to find ways to make your client feel good every time they interact with your product or service.

In my article ‘Is it safe to give away what you know’, I invited you to explore how important it is to come from a place of abundance rather than scarcity. In this article, I’ll share my views on the never-ending debate about whether sharing your business idea, is a good idea.

A common question I get when coaching entrepreneurs is whether it’s safe to share an idea. Some clients are so wound up about this, that before we even start, they already have an NDA ready for me to sign! This isn’t really a good start.